Test > debate
Ship it
Ask why twice
Metrics over pixels
I turn ambiguity into clear product direction & ship what matters with AI.
Selected work
What I've shipped
2025
Crypto for non-crypto people
Pushed flat brand to a 3D visual system
One-tap crypto wallet onboarding
2023–2024
How we raised basket size 7% with Shukran 2.0
7% increase in basket size
Launched a new 4-tier loyalty system
2025
An AI marketing studio that thinks in Arabic
Designed an Arabic-first AI marketing studio, solo
AI that generates and posts platform-ready campaigns
A look at the interfaces and visuals I’ve designed along the way.
AI Playground
Built from Friction
Things I built to solve problems for myself, my team, family, or community, usually when something felt unnecessarily hard, repetitive, or frustrating enough to fix. Each one taught me something new along the way.
Catalog Drop
A Figma plugin that pulls real products, names, images, and brands, live from the catalog straight into your design file.
The Treadmill League
A family treadmill turned into a competition, everyone logs their runs and the league table sorts out who's on top.
Vibe 100
Time to Stand Up
Full-screen Chrome extension that forces you to stand up on a timer. Windows XP aesthetic. No dismiss button.
Try it out
Frame 2736
Catalog Drop
A Figma plugin that pulls real products, names, images, and brands, live from the catalog straight into your design file.
The Treadmill League
A family treadmill turned into a competition, everyone logs their runs and the league table sorts out who's on top.
Vibe 100
Time to Stand Up
Full-screen Chrome extension that forces you to stand up on a timer. Windows XP aesthetic. No dismiss button.
Try it outFrame 2736
Little about me
9 years in, now shipping
what I design.
I'm a product designer based in Dubai — currently at Landmark Group, designing across Centrepoint, Max, Homecenter, and Styli. Outside of work, I build side projects to explore ideas I wish existed.
What people say
“After years of working with Sara, I can say that her true strength lies in UX Strategy! Sara interrogates the brief before she answers it... The sharper question, the right research method, the data to back it up. That thinking carries all the way through, from journey maps and wireframes to genuinely well-crafted UI. She's also one of the few designers I've worked with who closes the loop: A/B tests, conversion work, a clear line from design decision to business outcome.”
Warren Nugent
VP of Design · Landmark Group
Products I have worked with
Contact
Open to senior roles, collaborations, and great conversations.
Let's build something
thoughtful together
© 2026 Sara KhalilBuilt with my AI agent team and Claude Code
I built the whole thing.
Ratchet
The direction was mine.
Gustave
I told her it wasn't good enough.
Six
I mapped every pattern first.
Aloy
Every word, in Sara's voice.
Hazel